
Barry Shimelfarb, founder of the Design Leadership Institute
About
About the institute
The Design Leadership Institute (DELI) was founded on the belief that designers who combine their incredible creative talents with key leadership skills have the potential to drive positive change that far outweighs the capabilities of their non-design cohorts.
Through one-on-one design leadership coaching sessions we unlock the full potential of their talents and empower designers to drive change at the highest level.
about our founder, barry shimelfarb
As a design leader with over 20 years of experience building global teams in Silicon Valley, Barry has coached scores of designers through every stage of their professional development.
His passion is getting others to perform at their peak, helping them to engage their inner drive, and giving them the tools they need to lead with influence, vision, and impact.
“Barry taught me to how to cut through the chaos of the corporate world, hone my communication skills to fight for ideas I believe in, and inspire my team to deliver their best design work ever.”

Design Leadership Coaching
private one on one sessions
Through one on one coaching sessions with a seasoned design leadership coach, you’ll develop the design leadership skills you need to perform at your highest potential. Consistently.
We work with designers at all stages of their careers - from individual contributors, to people managers, principals, directors, VP’s, and executives.
We engage with clients at regular intervals in a variety of formats to suit your availability - in person, through video calls, or by phone.
We are selective about the clients we take on - we work with designers who are truly committed to personal transformation. Becoming a part of the DELI coaching program is an investment in yourself. We believe it will help you reach your greatest potential and achieve the career fulfillment you deserve.
Areas of Expertise
We can help you with the following
Develop your leadership presence (learn what it is and how to get it)
Build a great design culture that attracts and retains the best performers
Prioritize goals and align them with the needs of the business
Become a successful first time people manager, Director, or VP
Get promoted to the next level
Get your fair share of recognition (and reward) for accomplishments
Navigate difficult conversations with your work partners and boss
Work with under-performers on your team to get them back on track
Create a vision for your team, product roadmap, and company
Establish best practices for effective design operations
Nurture healthy collaborations with PM and Engineering partners
Foster a culture of creativity across your entire company
Hold performance reviews that set your team members up for success
Run Design Sprints that inspire your company with powerful new ideas
Deliver compelling design presentations
Use design methods effectively to up-level your insights about users
we have worked with LEADERS at the following companies
AND many others

Let’s do this.
To learn more about DELI and our unique approach to design leadership coaching, please send us a message. We usually reply within 24 hours.